The Money Myth: Unmasking the Buyer’s Deception

The origin of the phrase "I don't have any money" can be traced back to a time when financial conversations were often laden with shame and stigma.

Entrepreneurs would be eager to present their ideas and innovations, only to be met with the defensive retort from potential buyers, who would dismiss them with this age-old excuse.

This defensive mechanism serves not just as a barrier to sales but also as a rejection of deeper psychological patterns that have emerged in the marketplace.  

Understanding this origin is crucial for any entrepreneur looking to navigate and dismantle these deceptive barriers.

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